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Single Page
5 Landing Page Secrets You Should Know About by Justin Dupre
If you are into Internet marketing then you must already know about landing pages. This single webpage is one of the most effective methods in converting site visitors into sales leads. Some of the best people in the business are successful in using these single pages that they often generate a huge amount of sales. How do they do it? Let's take a look at five landing page secrets that you should know about.
Keep It As Simple As Possible
The most common mistake people do when creating these pages is that they cram in lots of information on it. In as few words as possible try to explain to the visitor why they should take your offer. Bullet points are more preferred than paragraphs. People today need a quick action and by keeping your landing page simple it becomes more effective.
Deliver a Persuasive Message
Visitors usually spend a couple of seconds on this page. You have to make the most of those few seconds by providing a clear and persuasive message on why they should take action immediately. One effective method in providing a persuasive message is by writing in the second person by using "You" and "Your".
Make Your Call to Action The Center Of Attraction
A call to action is what really these pages is all about so you must make it clear for your visitors. For a short landing page try to present two calls to action while a longer landing page might require 4-5. The best place to position them is at the beginning, middle and end of your page.
Optimize Your Page To Load Quickly
We may be living in a broadband age but there are still people who have slow Internet connections. Try to make your page load in 8 seconds or less. This can be achieved by minimizing the use of heavy graphics. Include only the important graphics needed to quickly convey your message to your visitors.
Scout your Competition
Try to look at the landing page of your competition and see what work and what doesn't work. Naturally, you will apply what you have learned from this on your page and rid out what doesn't work. The end result will give you a better landing page.
Do you need a landing page for your business? There are several online sites that provide you with a custom made page that is designed for your business at reasonable rates.
About the Author
Hey there. I'm Justin Dupre. On a friendly basis, some might recognize me as Bud or Buddy, so feel free to call me whatever you are comfortable with. I'm on affiliate and internet marketer working with mostly PPC and PPM tactics to generate traffic to landing and offer pages. Since I started internet marketing during the middle of 2008, I've generated tens of thousands of dollars in revenue! It's been an exciting journey that I've been learning a lot through out the whole process. I hope that by writing my blog, I can build equitity, interest, and network with the many other marketers and those interested in starting their own business like I have.
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