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Paper Mate
Paper Mate debuts InkJoy (bizjournals)
Newell Rubbermaid Inc. on Thursday released the Paper Mate InkJoy, which the
company says features “ultra-low viscosity ink and proprietary ink delivery
system.” InkJoy will come in seven pen styles, ranging from the everyday 100
series to the more elite 700 series. The 100 and 300 series are available in
10 bright colors. The 700 series is available in black, blue and red. For
InkJoy, Paper Mate will have its first-ever global marketing campaign. “The
World’s Most Stolen Pen” campaign begins Thursday in the United States,
followed by Australia, Brazil, Colombia, Mexico, New Zealand, Canada, France
and Poland...
Paper Mate Sunday