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Medium Vending
Google purse is a revolutionary product or a flash in the pan by Rata
Beijing time May 30 news, according to foreign media reports, the guardian, a British newspaper, to Google's web site today writes close wireless communication (NFC) payment system Google purse Google purse (Google made a in-depth analysis thank). The article argues that, although because consumers entrenched ideas and cognitie impairment, some previous contactless payment systems are not beat the old credit card system, but Google wallet still have hope of success. Use smart phones instead of credit CARDS, Google idea is good, but to be successful, a Google must win the support of consumers and operators. In addition, the replacement of the existing equipment is also a lot of expenses. Though Google historical proof: good ideas, but not necessarily succeed.
Full text summary is as follows:
Experienced several weeks of speculation, Google eventually released its close wireless communication (NFC) payment system, called Google purse (Google thank). The prosecution of its Paypal Google purse is absolutely prove heavy-handed, but the problem is that it can do how old?
Let us speak about from foundation.
First, Google purse aim to replace the surface of the credit card and not safe behind, and instead, mobile phone is my wallet.
Secondly, "close wireless communication system" is really in a very near distance (4 centimeters) make POS machine (called it the cash register a bit inappropriate) and mobile phones for wireless communication between.
How to use is obvious: in a supermarket buy good thing just shake mobile payment, can leave finish. Convenient and fast.
Contactless debit/credit card transactions has existed for a long time. Ten years ago, using IC card technology, GSM mobile phone use a safer SIM card security module, and is considered the credit card payment substitute plastic. Late again, Nordic appeared such a vending prototype machine: this kind of every pieces of goods are connected with a telephone number, dial the corresponding number can buy the corresponding commodity. Wait until next month, the cost of trading can appear on the user's cell phone bills.
These old case has nothing to do with NFC, but original intention is the same: hope to find better than money and card payment method. Vivotech and Verifone etc companies also have tried to replace credit or debit CARDS, or their added.
Passes down basic ideas have not changed: card is a currency substitute, a string of independent number be encoded in magnetic stripe. Now the latest concept is will number stored in another kind of medium, this medium short-range wireless connections, use without contact when reading and writing.
This sounds very simple and logical, quick and safe. But so far, tried to replace debit/credit card non-contact solutions are in the market to defeat.
NFC payment system tepid because consumers the habits and cognitive impairment ingrained. "Plastic" very well understood, it is widely accepted in the world each card is a separate account. Well-meaning experts feel "card" storage space is huge, ZhangHuKa tried to promote more, but it won't work at all. Both merchants and consumers found that many ZhangHuKa abstract concept, and are difficult to manage. For the same reason, will consumers familiar physical plastic card into no contact equipment, no matter this equipment is electronic dog or mobile phones, today's consumers will feel wouldn't bring them any benefit.
Moreover, hope to do better than the original, the old and old plastic CARDS oneself also refused to exit the stage of history.
Into the smartphone fields. As cell phones blogs Smartphone Bard writer Brian Hall (Brian -) that said, smartphones are destroying everything, especially business model.
Smartphones have told us multi-purpose equipment advantages: for E-mail, Facebook, iTunes, and amazon.com are prepared to do an account, in addition to phones, cameras and MP3 function. Smartphone use can still further expand, for example, can also act as boarding pass as a great way verified trading. Said to trade in the business sector, smartphones are playing a more and more important role. Google mobile advertising department currently received requests AdMob 3.5 times that of last year.
In November 2010, AT&T company, T - Verizon Mobile and formed a named Isis the contactless payment alliance. American express also took his plan to join the competition, VISA then also took out his own contactless payment plan. Other Mopay and Boku such as small as payment business also before adding the beleaguered competition, this let merchants and consumers are confused.
Maybe, it just for Google and apple big operators are entering into the natural reaction of NFC payment, or they want to see use contactless payment can average revenue per user ascension. In any case, they all have a concept. But in the concrete implementation stage, you visit Isis site will be found, these operators from actual solution exactly how far.
Google the wallet concept further. They through their own perspective and the only commercial mode advertising saw the problem. Use Google purse are installed smart phone, the user was not just wrong contact alternative, they also credit card will see ads, receive promotional information, save for the weekend procurement from pizza to voucher, electronic products, and consumers can also use Google Checkout alternatives such as plan to pay.
Will it compared with the old mode: readings supplement, the Sunday newspapers cut coupons, decided that the card in your wallet, go to market, payment voucher, with credit card out. Google for stores for, the NFC can and promotion campaign seamless link: the use of special promotions to attract consumers, through the promotion of "electronic coupons" will they smooth transition to use electronic trading and payment.
If Google is in it, that this is a big project. They must think method, make it become a standard, they also can from a lot of transaction process and acquire additional get income, the advertising business opportunities.
But the implementation process must have setbacks.
Even if consumers accept the concept of the uniform account "physical equipment, the concept of planet" is still a problem, there are countless credit card terminal global and infrastructure. Use these NFC means good run for the magnetic stripe reader replacement can be both read non-contact equipment and magnetic card machines, this is a great fee. Who will pay for it? The payment handling square: business, or the consumer?
Big operators may have noticed Google to evade them, so they began to those pesky. Currently, Google purse Sprint's Nexus only in use. AT&T and Verizon VISA, no support Google purse. Google purse to succeed, operators will have to launch support Google purse function, or Google mobile Android "openness" force all Android to Google the licence obtain wallet support increased.
Google do right: use smart phones substitute credit card is a good idea. Google use Android smartphone revolution in a new business model, Google wallet appear logical, is inevitable. But as we have seen, social networks and Checkout Google previous payment system appear is logical, but this does not mean that Google will succeed in the corresponding areas
About the Author
I'm Rata , which offers quality products such as Vapour Cigarette Manufacturer, China Ladies Electronic Cigarette, and many more. Know more , please visit Disposable Electric Cigarette .
CribMaster Industrial Vending - Software Driven Medium Security