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Market Display
Groupon Plans to Slash Marketing Spending to Achieve Profitability by jianglanbo0607
Biography Groupon plans to slash marketing spending to achieve profitability by the end of
SAN FRANCISCO, September 1, morning news, according to informed sources, the U.S. plans to buy site Groupon profitable end of the year, before the end of 2013 all new users to cut marketing spending.
In the first half, Groupon new users up to $ 345.1 million of marketing expenses, including search engine marketing, display advertising, referral programs and affiliate marketing and so on. Allegedly, the largest U.S. buy site plan before the end of 2013 all of this cost reduction.
Groupon will pay for other types of marketing costs, such as encouraging existing customers to buy coupons of advertising. In addition, the site will also carry out marketing activities to promote a change of heart that has left users continue to use its services. However, this cost will be far less than the present to compete for new customers and expenses.
In June, Groupon submit IPO (initial public offering) application, plans to raise $ 750 million. Prospectus, the company developed rapidly, but heavy losses. New user marketing spending is a major source of loss. Some analysts worry, Groupon will continue to spend huge amounts of money to attract and retain new users.
However, IPO documents show, Groupon the second quarter of this year's marketing expenses were $ 170.5 million over the first quarter of $ 208 million decreased significantly.
If Groupon really plan before the end of 2013 to cut all the marketing costs of new users, then this may mean that the company will tap the potential users have been exhausted, no need to continue to invest.
Groupon CEO Andrew Mason (Andrew Mason) in an internal memo last week that the number of potential users is limited. He said: "We believe that this will lead to very large-scale one-time expenditures. After that, our work will continue into the user clients, and ensure that they continue to buy coupons."
According to informed sources, Groupon current plan is to achieve profitability at the end of 2011.
In the second quarter, Groupon loss of more than $ 60 million. Most of the losses from Asia, Europe, profit, loss of small U.S. and Latin American markets. The company expects to end of this year, Biography Groupon plans to slash marketing spending to achieve profitability by the end of
SAN FRANCISCO, September 1, morning news, according to informed sources, the U.S. plans to buy site Groupon profitable end of the year, before the end of 2013 all new users to cut marketing spending.
In the first half, Groupon new users up to $ 345.1 million of marketing expenses, including search engine marketing, display advertising, referral programs and affiliate marketing and so on. Allegedly, the largest U.S. buy site plan before the end of 2013 all of this cost reduction.
Groupon will pay for other types of marketing costs, such as encouraging existing customers to buy coupons of advertising. In addition, the site will also carry out marketing activities to promote a change of Biography Groupon plans to slash marketing spending to achieve profitability by the end of
SAN FRANCISCO, September 1, morning news, according to informed sources, the U.S. plans to buy site Groupon profitable end of the year, before the end of 2013 all new users to cut marketing spending.
In the first half, Groupon new users up to $ 345.1 million of marketing expenses, including search engine marketing, display advertising, referral programs and affiliate marketing and so on. Allegedly, the largest U.S. buy site plan before the end of 2013 all of this cost reduction.
Groupon will pay for other types of marketing costs, such as encouraging existing customers to buy coupons of advertising. In addition, the site will also carry out marketing activities to promote a change of all markets will be profitable.
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